![]() We wanted to echo the broader ANTM campaign hook of "What's Next," so we did exactly that with our innovative Snapchat lens. Working with GLOW, VH1 achieved that and more, resulting in a new and engaging experience, the likes of which Snapchat's users had never seen. The strong branding of America's Next Top Model created a special challenge, as the Lens needed to sustain a chic, fashionable presentation within the limitations of Snapchat's platform requirements. VH1 wanted to make splash on Snapchat with an innovative and first-to-market Snapchat Lens to be released on the date of the season premiere.
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